What separates a company from its competitors is its culture.
A healthy corporate culture focuses on developing and enhancing the skill set of all employees. Change is constant and, for companies to be successful, they must be open towards developing themselves or risk losing out.
When employees are inflexible, leaving them on their own will render them unproductive, and the option of firing them and recruiting others is too costly - this is when the intervention of an executive coach is critical.
An executive coach will assist a company on all levels required for its advancement. Change requires effective communication, a top skill of an executive coach.